Stu H - CD Cover

I am going to analysis the album cover from The Saturdays, an English girl band. Firstly, the album cover matches the conventions for the genre of music, the genre of music is popular culture by a young stereotypically attractive girl band, therefore it matches the typical album cover for this genre by putting the band on the album cover. The label do this because its attractive and grabs people attention, then getting people to pick up the CD and look at the reverse, where there is different information regarding; songs and exclusive content. There is also a sticker on the bottom left hand corner announcing their biggest hits, this is done for the fact that people might not know them, but might know there biggest songs and it an extra marketing ploy.

Now looking at the lettering of ‘The Saturdays’, the font style is serif and is very basic and matches the bands simple, modern, minimalistic and stylist look to the public, using black also symbolises this. The album cover is in stylish gradient grey and again shows minimalistic stylist, standing out from this is each of the girls in the band which are each wearing a bright different coloured dress, pink, purple, yellow, green and blue, and all wearing black heels and tights making the stand out from the background fully and easily attracting your attention, the connotation of each of the girls wearing bright colours shows they are fun, interesting and bright. Also looking at mise-en-scene, there is no eye contact from the girls as they are looking towards the light while the camera takes a side picture, this is because they want to be looked at while not looking back, this is because stereotypically they are sexual objects and the should be sexually passive.

This album cover is very conventional the way it portay’s the group as a young, fun loving girls with no worries which attracts people. The representation of the band is shown on the album cover and is stereotypical, for example; they are sexually passive and are seen as sex objects to men. However, they are seen different to women who see them as confident and powerful, this is because they are in confident poses/positions showing they have power.

The audience for this album is younger women/girls who want to feel a sense of belonging and get pleasure from being part of ‘The Saturdays’, they also get escapism from their lives and try to live the life of the ‘The Saturdays’ who have very thing they want.