Ideas for the Music Video

We have discussed a number of ideas for the music video. We have used the research from our questionnaires and the interviews with the audience and the band to help us with our decision.

List of Ideas

Shower/Bathroom Idea

This idea was basically to video people singing in the shower or in the bathroom as if it was being filmed secretly. We thought of this idea as it would appeal to many people in our target audience and most people in general as people sing in the shower, therefore people would enjoy/laugh by the video as they can relate to it. We also discussed that there might be a video like this but we hadn't seen it so it would be original.

Verdict:

At first we thought this idea would be successful, this is because we thought it would make the audience laugh, because it appeals to not only our target audience but everyone and because it reflects the bands personality, fun loving. However, we changed our minds because we decided it wouldn't show enough of the band and the bands style, especially because we want them to be shown as new, up-and-coming and different, and that from the video the audience wouldn't see this.

One Man and his Relationships

This idea was our favourite from the narrative side of things. The video would show the story of a man moving from relationship to relationship unsuccessfully, ending each story with him being dumped or slapped. The positive of this video would be that it fully relates to what's on screen, as the lyrics tell a story of a man trying to put his 'Happy Face' on after a bad relationship. We thought this idea would work and as it matches the lyrics it would be suitable to use.

Verdict:

The positive fact that the lyrics and the video would relate wasn't bigger than the fact that we need to show the band and how the band behave, their personality and style. From looking at media theorists we realised in youth culture 'style' is defined with a few things such as; behaviour, clothes etc, and that 'style' is very important to young people and they judge things differently. Therefore we decided against this idea.

Ping Pong

We nicknamed this idea the 'Ping Pong' because it starts with a ping pong ball. This idea was a very abstract was to simplily follow a ping pong ball with a happy face on, relating to the song, 'Happy Face'.

Verdict:

This was one of our weaker ideas, which we soon realised wouldn't make a good video for 3 minutes +, it would possibly show the band as being different but the idea was weak.

Pictures

This idea orginated from the new concept of videos which feature the lyrics or related things shown in pictures to 'tell' the song to you like a story. For example, a line out of the song 'Put on your happy face, Elastics gonna rock this place', when the word 'happy' was sung it would come up on screen and a picture of a smiley face, when 'Elastics' is sung maybe a picture of elastic, or elastics bands.

Verdict:

We decided against this idea because of three main reasons; firstly, we believe this type of video if just a fad, or a phase which will not last, secondly, because this phase looks 'cheap'. Its a easy video and only would take a couple of hours to reach the finished product, it would show the band as small time and unimportant. Finally, because we want the band to represented differently, not as a 'cheap' band who do 'corny' videos.



Live Gig, Rehearsal and Band Messing Round

This idea has three parts, and all three parts will mix together to show three different perspectives of the band. The 'Live Gig' will show the band performing and will show the band as the audience see them, when they have taken the full personality of the band and how they want to be seen, the rehearsal is the middle ground, they can show there actual personalities yet are still taking on the persona of the band. The 'Band Messing Around' shows the opposite of the band persona, its shows their off-stage style and persona.

Verdict:

This firstly was our main idea, for a time we had decided this was our definite idea. However after looking at the logistics we realized this idea wouldn't work. Firstly, we decided that the music video would be to bare with out a narrative, even if it only a small narrative, it would need some sort of structure and something for the audience to follow. Secondly, we realized that recording at a live gig would be tough, because of the lighting as it would be too dark, and also because we would need a written note from the venue allowing us to film, and even then there is still issues concerned around filming other people.

Final Idea: Narrative of Relationship and Band Performing

This idea has to parts, the first part; is a narrative, this shows a man trying to woo the girl he likes; we should show this using stereotypical techniques such as using flowers, a meal etc. The second part of video is going to be showing the band playing, not at a gig or rehearsal but in a location relevant to the narrative. We have narrowed this location down to a wood which will be used in the final scene of the narrative.

We picked this idea because it shows the band how they want to be portrayed, it also shows a narrative which keeps the video interesting giving the audience a structure to watch.