Questionnaire Template

Target Audience Research: Questionnaire
Age: 5-12 13-16 17-20 21+

Gender: Male Female

What would you like to see in a music video from a new, up and coming band with a “fun loving” attitude?
A live performance of the song
A story/narrative
Both of the above in the same video
Footage of the band (on tour for example)
Other
Why? (And if you chose ‘Other’, include what?)

Do you like to see humour in music videos?

What sort of narrative do you enjoy in music videos?
Relationship issues
An adventure
Solving a problem
A narrative that follows the lyrics of the song
Other
If you chose ‘other’, then what?
What is your favourite ever music video and why?

Do you think it is important that the style of a music video matches the style of the song it is portraying? Yes No
Why?

Response to Questionaire
The questionnaire will not illicit the same in depth response as the filmed interviews so we decided to distribute the questionnaires to the anticipated target audience of the band i.e. the age range 17-20. When asking a mixture of genders about whether the video should have a narrative, a live performance, footage of the band in a naturalistic setting (on tour) or a mixture of all three, with six out of seven respondents demonstrating a preference to the blend of all three. From this information we concluded that we need to blend all three concepts to have a successful video as although we asked only 17-20 year olds for this questionnaire their interests, likes and dislikes varied thus the response covered a wide demographic. With the fun loving ethos of the band we also asked if the audience would want humour within the video, the overall response was “yes” if the song fits and the style of the song relates to humour and optimism. Analysis of the filmed interviews clearly demonstrated that the song ‘Happyface’ is of this style. So therefore we decided to implement the idea of humour within the video. One of the responses also gave an example of BLINK 182’s humour within a video. With the wide demographic we decided to ask what sort of narrative should take place during the video to see what the overall consensus was. This varied audience was shown as most of the responses had a different opinion. The most popular one, if there was one, was a narrative, which backs up the song and the lyrics. The questionnaire also asked the consumer what there favourite music video was and why. This was because if there were any similarities of why the consumers liked a certain video we could maybe apply these concepts within our video. Although there was no one clear preference the one feature, which all the responses concluded, was a preference for videos, which do not follow any stereotypical concept, or a video, which demonstrates a clear connection with the lyrics and themes of the song. Finally all the responses agreed that the video has to link to the song no matter how good the quality is, It needs to compliment the song.