Music Channels

All these music channels we believe would match the song and reach our target audience.
From our interviews, research and questionnaires we believe our target audience is any gender with an age range from 16 – 28 years; they enjoy going out, having a good time and enjoy music.

MTV Hits
A music channel for new and upcoming music, usually features pop music but also features music with either a rap or indie feel. This music channel is the one that people use to hear new good music, and is described as being ‘the one you have to listen to’ by most listeners. MTV Hits will only ever play your song if you already have a big following behind that song, or they believe it will be a big hit.

MTV Two
The music channel with attitude for indie, rock and alternative music enthusiasts. An interactive music channel playing diverse and cutting edge music.
16 – 24year olds

NME
Stereotypically new music with a different vibe, normally consisting of indie and rock.

Q Music
Q music channel contains mostly indie music and has a mature feel, this makes it a good channel to reach our older target audience, e.g. 20 – 25year olds.

Stars
This music channel gives most it’s time to pop music but does feature specials more related to indie music, the target audience of this channel is therefore younger and more interested in pop music but we still believe that our song could do well as it has elements which are both categories of music, pop and indie.

Viva + Viva Two
Viva used to be an independently owned channel but recently got brought out by MTV. Viva states that it plays what it calls ‘hits’. While Viva Two ‘concentrates on lesser known and more independently produced music’. This would suit the band as they see themselves as different, and adding to the fact they are new and up and coming.